The partners
Brand Strategy, Product & Market Development
Camila Grosser da Costa is a entrepreneur and creative leader with over two decades of experience spanning brand strategy, communication architecture, product development and market positioning across Brazil and Europe.
Her professional journey combines strategic communication, creative leadership and business development, supporting organizations in transforming ideas, products and services into coherent market-facing solutions designed for long-term relevance and commercial sustainability.
Over the years, Camila has led multidisciplinary initiatives involving brand development, communication systems, customer experience, product positioning, content strategy and market activation across a wide range of sectors and organizational contexts.
As founder of P.artícula and partner at Agência Sequoia, she has advised organizations, entrepreneurs and institutions on brand architecture, strategic communication and market positioning, helping translate complex concepts into meaningful and commercially coherent narratives.
Her portfolio includes work developed for organizations such as BASF, Gerdau, Yara Brasil, WRI Brasil, Siemens Brasil, RGE, AES Sul, Idealiza Urbanismo, Olympikus and Bienal Mercosul, among others, providing broad exposure to corporate, institutional and entrepreneurial environments.
With a multidisciplinary background encompassing communication, design, photography and product development, her work is grounded in the belief that strong market positions emerge from the alignment between purpose, perception, customer value and business strategy.
A recurring theme throughout Camila's work has been the relationship between identity, relevance and longevity. She believes that enduring organizations are built through coherent positioning, meaningful customer connections and the ability to evolve without losing the essence that makes them distinctive. This perspective closely reflects Metiora's commitment to helping organizations navigate transformation while strengthening long-term relevance, adaptability and lasting value.
At Metiora, Camila leads brand strategy, product architecture and market development initiatives, helping organizations strengthen institutional perception, develop strategically aligned offerings and build market positions designed for long-term relevance, differentiation and value creation.
Strategic Operations, Product Development & Transformation
Carolina de Quadros Pires is a business transformation executive, entrepreneur and strategic operator with two decades of experience spanning multinational corporations, international education groups, entrepreneurial ventures and cross-border business development initiatives.
Her background combines corporate leadership, business creation and international experience across Brazil, France and Portugal, providing a multidisciplinary perspective on organizational development, market positioning, product architecture and operational transformation.
Throughout her career, Carolina has held leadership and business development roles within organizations such as ExxonMobil, Cosan Lubrificantes and Cielo, building expertise across sectors including energy, financial services, payments, education, hospitality and consumer-facing businesses.
She later led the creation and development of Berlitz's B2B division in Brazil, designing commercial strategies, corporate partnerships and institutional relationships for one of the world's most established language education organizations.
At Sandbox Group, an international edtech company operating across multiple markets, she served as Director of Business Development, leading global partnership initiatives and developing strategic relationships with institutions, organizations and ecosystem stakeholders across different regions and cultural contexts.
Alongside her corporate career, Carolina has been actively involved in entrepreneurial and business development initiatives, including hospitality ventures and international projects requiring the integration of strategy, operations, market positioning and execution across diverse environments.
Her work is grounded in the belief that sustainable transformation emerges from the combination of strategic clarity, operational discipline and applied intelligence. Drawing from extensive experience across service-based industries, strategic partnerships and international business development, Carolina has developed a strong conviction that lasting business value is built through transparency, trust and long-term relationships. She sees transformation not as a one-time intervention, but as a continuous process of alignment and evolution — where organizations, partnerships and ecosystems are strengthened and redefined over time. Throughout her career, she has specialized in translating complex challenges into structured initiatives, commercially relevant offerings and practical implementation frameworks designed to generate enduring impact.
At Metiora, Carolina leads transformation, operational structuring and product architecture initiatives, helping organizations strengthen their foundations, align execution with strategic priorities and develop solutions designed for long-term relevance, resilience and measurable impact.