The partners
Brand Strategy, Product & Market Development
Camila Grosser da Costa is a business strategist, entrepreneur and growth executive with more than two decades of experience spanning brand strategy, market development, organizational communication, product development and business positioning across Brazil and Europe.
Her professional trajectory combines corporate experience, entrepreneurial leadership and multidisciplinary expertise, providing a broad perspective on how organizations create relevance, strengthen market presence and build sustainable growth. Throughout her career, she has worked at the intersection of business strategy, customer value, communication systems and commercial development, helping organizations align market opportunities, customer value and business objectives into coherent growth platforms, market expansion strategies and differentiated market positions.
Camila began her career in leading advertising agencies, where she managed strategic accounts, financial performance, multidisciplinary teams and complex project delivery processes. This experience provided a strong foundation in stakeholder management, business operations, strategic planning and the translation of organizational objectives into market-facing initiatives.
Over the years, she has led initiatives involving strategic planning, research, positioning, brand architecture, customer experience, product development, communication systems and commercial activation. Her work has included strategic leadership for sales organizations and market development projects, helping teams transform customer insights and market intelligence into growth opportunities, market expansion initiatives and competitive differentiation.
As founder of P.artícula and partner at Agência Sequoia, Camila has advised organizations, institutions and entrepreneurs on business positioning, brand strategy, communication architecture and market development. Her approach integrates organizational identity, business objectives, market dynamics and institutional communication into a unified perspective of long-term value creation.
Her portfolio includes projects developed for organizations such as BASF, Gerdau, Yara Brasil, WRI Brasil, Siemens Brasil, RGE, AES Sul, Idealiza Urbanismo, Olympikus and Bienal Mercosul, providing extensive exposure to corporate, institutional and entrepreneurial environments.
Throughout her career, Camila has focused on helping organizations align identity, culture, market positioning and external perception into coherent platforms for sustainable growth. Drawing from extensive experience across business strategy, communication and market development, she believes that enduring relevance is created when customer value, institutional reputation and business objectives evolve in alignment while preserving the qualities that make organizations distinctive.
At Metiora, Camila leads brand strategy, product development and market growth initiatives, helping organizations strengthen institutional perception, identify opportunities for expansion and develop market positions designed for long-term relevance, differentiation and value creation.
Strategic Operations, Product Development & Transformation
Carolina de Quadros Pires is a business transformation executive, entrepreneur and strategic operator with more than two decades of experience spanning multinational corporations, international education groups, entrepreneurial ventures and cross-border business development initiatives across Brazil, France and Portugal.
Her background combines corporate leadership, business creation and international experience, providing a multidisciplinary perspective on organizational development, operational structuring, strategic partnerships and transformation. Throughout her career, she has focused on helping organizations translate strategic objectives into scalable operating models, commercially relevant offerings, sustainable growth platforms and market expansion opportunities.
Carolina has held leadership and business development roles within organizations such as ExxonMobil, Cosan Lubrificantes and Cielo, developing expertise across sectors including energy, financial services, payments, education, hospitality and consumer-facing businesses. These experiences provided a strong foundation in corporate operations, commercial strategy, stakeholder management and organizational execution within complex and highly competitive environments.
She later led the creation and development of Berlitz’s B2B division in Brazil, designing commercial strategies, corporate partnerships and institutional relationships for one of the world’s most established language education organizations. At Sandbox Group, an international edtech company operating across multiple markets, she served as Director of Business Development, leading global partnership initiatives, market expansion efforts and strategic relationships with institutions, organizations and ecosystem stakeholders across diverse regions and cultural contexts.
Alongside her corporate career, Carolina has remained actively engaged in entrepreneurial ventures and international business development initiatives, integrating strategy, operations and execution across organizations at different stages of growth and transformation.
Her experience spans partnerships, operational frameworks, business development strategies and implementation models designed to strengthen organizational performance, support market expansion and enable long-term adaptability and resilience.
Drawing from extensive experience across service industries, partnerships and international business ecosystems, Carolina believes that sustainable transformation emerges from the combination of strategic clarity, operational discipline and applied intelligence. Throughout her career, she has specialized in translating complex challenges into structured initiatives and commercially viable solutions capable of generating measurable and enduring impact.
She believes that lasting organizational value is built through transparency, trust and the continuous alignment between strategy and execution. For Carolina, transformation is not a one-time intervention, but an ongoing process of capability building, adaptation and evolution that strengthens organizations over time.
At Metiora, Carolina leads transformation, strategic operations and product development initiatives, helping organizations strengthen their foundations, align execution with strategic priorities and develop solutions designed for long-term relevance, resilience and measurable impact.